Blueprint (Bryan Johnson)

Blueprint is Bryan Johnson's longevity protocol distributed as a consumer brand — supplement formulations, food kits, and protocol tracking. The thesis is that a curated, dose-published, third-party-tested set of supplements aligned with Johnson's published longevity protocol gives early adopters a turnkey way to follow the same regimen.

Included here because Blueprint sits at the intersection of editorial content (Johnson is also one of the most-followed longevity voices on /experts and /watch) and longevity-product commerce. The peptide-specific overlap is limited — Blueprint's product line is supplements + food, not peptides — but the company is a reference point for what consumer-side longevity branding looks like at scale.

Not publicly traded; Blueprint is operated as part of Johnson's personal brand and balance sheet.